The disaster of Samsung with the launch, withdrawal and termination of Galaxy Note 7 is happening invoice to the South Korean company which, although it stands as a leading manufacturer of smartphones worldwide, their participation in this market has been significantly reduced during the third quarter of 2016.
In accordance with the last report published by the consultant IDC, the participation of Samsung in the market global of phones smart is has reduced to rub them fees of makes almost two years. In particular, the market share of Samsung has declined from 23.5% in the third quarter of 2015 to 20% for the third quarter of 2016, close to 19.9% that held during the fourth quarter of 2014.
Samsung sold 11.3 million smartphones less
In absolute terms, between July and September 2016, Samsung sold one 13.5% less smartphones 83.8 million in the same period of the previous year to 72.5 million.
Effect Galaxy Note 7 still not has been seen in its entirety
And although at first sight everything suggests that this decline is due to the disaster of the Galaxy Note 7, this is not true, at least not entirely, and at least not at the moment.
The impact of the Samsung Galaxy Note 7 and its tremendous problem of the batteries would have only been partial because the withdrawal and replacement came to early September and these figures only reach up to the 26th of that month. According to analysts, the impact of these events on the financial results of Samsung and its global market share will be higher in the fourth quarter, which is already underway, since it will affect this period as a whole, while during the third quarter only has affected for two – three weeks.
Apple, the great benefit of the fall of Samsung?
Meanwhile, it seems that its maximum competitor, Apple, would be seeing profited from this situation, while its sales have also been depleted. Apple maintains second position with a 12.5% market share World (compared to 13.4% from the same period of the previous), with sales of 45.5 million iPhones compared to 48 million iPhones sold in the third quarter of 2015. Thus, the fall is estimated at 5.3%.
But the proximity of the holidays and their inseparable fashionistas, attached to the bad memory left by Samsung among its users, yet could benefit more to Apple and in particular, sales of its iPhone model 7 Plus, which is immediate rival of the disappeared Samsung Galaxy Note 7.
Chinese manufacturers pisan strong
Chinese manufacturers are placed third, fourth, and fifth of this ranking Huawei, OPPO and live with 9.3%, 7% and 5.8% market share respectively for this period from the third quarter of 2016.
It is especially striking from Huawei, which has managed to increase its global market share by 23% by raising its sales from the 27.3 million units sold in the third quarter of 2015, up to the 33.6 million units sold during the same period of the year 206, thus raising its global market share from 7.6% to 9.3% in just one year, approaching so quickly to Apple.
A brief look at the immediate future of the world market for smart phones
The panorama of the immediate future for the sector of smartphones adventure complicated. On the one hand the market is saturated. During the third quarter of 2016 it has just experienced a growth of 1% with 359,3 million units sold in total.
On the other hand, the growth of these Chinese manufacturers is still very limited and largely depends on its introduction in the markets of the United States and Europe, something that could give them the impetus to even surpass Samsung and Apple devices ranges varied from low to the more premium and in general, offering terminals of great quality at prices much more competitive than the first two signatures.