YouTube has decided to take some drastic measures to not continue losing the confidence of advertisers. In its latest announcement, the Platform reveals that its partner program no longer allowed users to monetize their channels if they have less than 10,000 visits accumulated among all videos.
In a statement made to the Wall Street Journal, the company said that this measure is in development since last November from 2016, and that their objective is the block channels that steal content from other sources in order to generate revenue.
Before this measure, would-be youtubers had it very easy to activate ads and start earning money: it was just enough to upload a single video and could already apply to benefit from the ads. In fact, even if it was copyright-protected content, YouTube often allowed ads in these videos because of revision processes very superficial, based primarily on the use of algorithmic methods.
But the company decided to change strategy especially after several announcements from companies such as Coca-Cola, PepsiCo and Walmart were shown next to videos with contained racist or extremist. Although YouTube asked forgiveness for these errors and adapted their policies, all these brands and many more decided to leave the platform generating losses of millions of euros for the company.
According to YouTube, all channels that reach from now 10,000 visits among all videos may request the activation of the ads, after which it will be reviewed extensively by a team. This number of visits is not too high, taking into account that there are videos that earn several thousands of visitors in a few days, so you should not discourage anyone who wants to become a Youtuber in the platform.